Whether you try fast forwarding or watching this commercial normally, you won’t notice much difference, if any at all. Basically, “the ad foils commercial-skipping DVR users by planting a brand icon in the middle of the screen throughout the ad, and ending with a simple information panel.” Continue reading for the video.

It looks more or less the same whether viewed at regular speed or high speed, so even if ad-skippers don’t have to sit through the audio pitch, they still end up absorbing some of the ad’s information.

[via Gizmodo]