MUJI is best known for their minimalist household and consumer goods, but they helped design the Honda MS01 electric bike. This could technically be considered a consumer good, although it’s limited to just 5,000-units worldwide and priced at around $743 USD. It’s powered by a 400W motor, paired with a 48V/20Ah ternary lithium battery, enabling it to hit a top speed of 15mph.
On a full charge, you can expect a cruising range of up to 41-miles, which means when used conservatively, it may only need to be charged once or twice a week. In case you need to go off-road or traverse some rough terrain, its 17-inch wheels should come in handy, while LED front / rear lights keep things safe. Should the Honda MS01 not be enough for your daily commute, this BMW Superbike concept just might do the trick.
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MUJI is more than simply a line of products. It is a way of thinking. To be confident in a simplicity that feels in no way inferior to splendor. The simplicity that comes from stripping away frills can surpass splendor,” said Ikko Tanaka, first art director of MUJI.
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