IKEA’s Tiny Beds for Big Screens Unveiled as the Phone Sleep Collection Hits UAE Shelves

IKEA has established a furniture empire that transforms our living rooms into flat-packing hubs and kitchens into comforting havens, but this latest move takes the business to a whole new level. In the UAE, where they’ve been operating for over 30 years, a completely new line of products known as the Phone Sleep Collection arrived softly at bedtime. No, these are not full-sized beds for your duvet. Instead, they’ve been scaled down to the size of your phone, which has most likely spent many late nights by your bedside.

Each little bed is designed to look exactly like the rest of IKEA’s everyday items, with clean lines and a robust structure that we’ve come to expect from the company. They’ve even included a little cushion and blanket to make your gadget feel right at home, even if it’s been taking over far too many of our late nights.

The concept comes from Dubai’s Memac Ogilvy, who were motivated by the simple truth that our phones get into bed with us and refuse to go, their glow flashing on the wall where our minds should be relaxing. The Phone Sleep Collection flips the script by encouraging people to get a good night’s sleep the old-fashioned manner. Drop your phone into one of these small beds at bedtime, and it’ll snooze like a baby, allowing you to stretch out on your own bed and get some genuine rest. The design remains faithful to IKEA’s beginnings, incredibly simple designs, and that pleasant click of assembly, even if it’s only a few components for something this small.

They include a small tracking chip embedded into the fabric; simply press your phone against it before bed, and the IKEA app appears on your screen, documenting the start time without difficulty. There’s no messing with buttons or attempting to remember to log it manually. As time passes, the app quietly records your evenings, one lengthy stretch at a time. It’s the type of seamless technology that just allows you to decompress without trouble, allowing you to focus on relaxing rather of adding another task to your to-do list.


In IKEA-style fashion, rewards are the icing on the cake. Commit to seven nights of uninterrupted slumber for your phone and the app will reward you with a 100 AED certificate. The structure gamifies the entire procedure without letting screens steal the show, building momentum night after night.

Spend at least 750 AED in any UAE store on one item from the Complete Sleep range—such as supportive pillows or breathable sheets—and a staff member will hand over the tiny bed right away, along with a quick tutorial on how to set it up. There is no need to hunt through the aisles; it is instant and ties the purchase to the promise of better evenings ahead. Online shoppers are missing out on the freebie, but the whole sleep assortment is available for delivery at ikea.com/ae. Stores in Dubai, Abu Dhabi, and others have the entire collection for a limited time, so the shelves won’t last forever.