In an effort to get readers reading, rather than set books aside, an innovative publishing house in Argentina has come up with a weird concept to say the least – using disappearing ink that simply vanishes within two months. Fortunately, the process doesn’t start until the ink comes in contact with air. Continue reading for a video demonstration and more information.
Who wants a book that will self-destruct in 60 days? Turns out, Argentine readers do. Eterna Cadencia sold out of its entire first disappearing-ink printing in a single day. One of the reasons the publisher wanted to give the book urgency was that it wants readers to leap in and try reading works from new authors. The thinking goes, if new authors don’t get read, they can’t continue — but if they do get read, they can find footing on a career path of writing.