Human Torch Drone

Ad agency Thinkmodo partnered with 20th Century Fox to build a flying drone that shows what a fiery Human Torch (Johnny Storm) would look like in real-life. It was spotted flying through the New York skyline to promote the upcoming Fantastic Four film, set for release this week. Nassau County Fire Service Academy was on standby to ensure the safety of bystanders, as well as nearby structures. Continue reading to see it perform a variety of tricks before finally hovering above a a blazing Fantastic Four logo.

Thinkmodo co-founder Michael Krivicka told Adweek: “We understood that it was risky, but we had complete faith in the team we worked with and the local firefighters at the facility who made it their priority to keep everyone and everything safe. We selected the safest location, a fire training facility, which is designed for the purpose of burning and extinguishing things. It took a lot of testing because we had to find the right material to do it with,” Krivicka said. “A special pyro technician had to figure out how to coat the aircraft so it burns in a way that the human shape reads well (instead of it looking like a big flaming ball).”