The Charmera is Kodak’s latest innovation, a keychain-sized digital camera that feels like a time capsule from the 80s. It’s small enough to fit in your palm at 30g, and comes in 7 different colors, each a surprise when you open the blind box packaging.
The camera measures 2.3 x 1 x 0.8 inches and is as portable as it gets. With the supplied keyring you can clip it to your keys or backpack. The plastic body keeps it lightweight and affordable, while the 7 designs—classic yellow, red, gray, geometric white, black with rainbow elements, blue and a rare transparent version—add collectibility.
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It has a 1.6-megapixel 1/4-inch CMOS sensor and a 35mm f/2.4 polycarbonate lens that can capture 1440×1080 photos and films at 30fps in AVI format. The image quality is intentionally low-fi so you get hazy and grainy photos like old film cameras. A small back LCD to review your photos but also an optical viewfinder for a point-and-shoot experience. Insert a MicroSD card (up to 128GB, not included), charge the 200mAh battery and transfer files to your computer via USB-C.
You can apply 4 digital frames like Kodak film borders or vintage camera branding to your photos for an instant retro look. There are 7 filters—black and white, cool tone, warm tone, and pixelated yellow, red, blue or gray—to play with the mood of your shots. Date stamp option to add a final touch of nostalgia, marks your images with the shooting date like an old family photo album.
Kodak collaborated with Reto, a Hong Kong-based startup, to create this modern update on the 1987 Kodak Fling, the first single-use camera. The Charmera replaces 110-film cartridges with digital storage while preserving the freewheeling attitude of point-and-shoot photography. It costs $29.99 for a single unit or $179.94 for a 6-pack, making it an economical way to capture vintage-inspired experiences.
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