German wildlife filmmaker Ivo Norenberg requested an “impossible” wildlife dream lens back in 2010, and Canon accepted the challenge. What happened next? This $70,000 Canon CINE-SERVO 50-1000mm T5.0-8.9 EF-mount cinema lens, complete with a 1.5x extender built directly into the lens, giving it a total zoom range of 30x. Continue reading for another video and more information.
“He wanted to be able to full frame a subject 4 to 5 feet in height (like many wild animals) from a distance of 300 to 350 feet. Canon decided this meant the lens would have a focal length of 1000mm on the telephoto end based on a Super 35 sensor. But Norenberg also wanted to be able to shoot wide views of landscapes, so Canon decided the lens would need to be 50mm on the wide end,” reports Peta Pixel.