NBCUniversal has just announced that Universal Pictures will make its movies available on-demand the same day as their global theatrical releases. This will start with DreamWorks Animation’s Trolls World Tour (opening April 10 in the U.S.), and the company is also planning to make movies that are currently in theatrical release available on-demand starting as early as Friday, March 20 (The Hunt, The Invisible Man and Emma for now). Read more for a news report and additional information.
The titles will be offered across a variety of platforms for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets.
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Universal Pictures has a broad and diverse range of movies with 2020 being no exception. Rather than delaying these films or releasing them into a challenged distribution landscape, we wanted to provide an option for people to view these titles in the home that is both accessible and affordable. We hope and believe that people will still go to the movies in theaters where available, but we understand that for people in different areas of the world that is increasingly becoming less possible,” said Jeff Shell, CEO, NBCUniversal.