Graphic artist Leo Burnett has created the world’s first rain-sensitive billboard for Max Factor cosmetics. Here’s how it works:

The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup

[via engadget]

Graphic artist Leo Burnett has created the world’s first rain-sensitive billboard for Max Factor cosmetics. Here’s how it works:

The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup

[via engadget]