Illustration studio Lightfarm may have possibly leaked Samsung’s new virtual assistant, called “Sam”. They revealed images of the female character holding a Samsung smartphone as well as another with “Samsung Galaxy” emblazoned on her grey polo shirt, on social media, before quickly deleting them. Currently, there has been no official announcement from Samsung about a new virtual assistant, but we do know the company is working on a Bixby successor. Read more for a short video and additional information.
Unfortunately, Lighthouse did not discuss the functionality of this virtual assistant in their message. The team behind “Sam” includes project leader Rafael Vallaperde, Giselle Almeida (Art Director), Gustavo Rodrigues (CGI Coordinator), Mayara Sampaio / Jhonatan Lechar (2D artists), and Ramon Lima / Lucas Falcão / Jhonatan Lechar / Weslley Nereu (3D artists).
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Throughout the process, the team devoted itself to developing realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing. Sam was an incredible partnership between the Cheil Agency and Lightfarm, and we are thrilled to be part of this project!,” said the illustration studio.
