That’s right, SEGA has launched a urinal-based video game in Japan. According to the company, “each of the urinals is fitted with a pressure sensor and a screen is mounted on the wall above the unit, which each cost 1,266-pounds.” Video after the break.

Players can choose from five games, which are interspersed with advertisements for products and services. Sega hopes that users of the lavatories will pay more attention to the adverts if they can also play games while using the facilities.

[via Telegraph]