Sony has just released a new ad, titled “Foam City”, in which “Miami becomes a soapy free-for-all when 120 million gallons of bubbles are unleashed in the streets.” Video after the break.

The world’s largest foam machine was custom-built for the shoot, and pumped out over 500,000 gallons of foam per minute. The commercial is for Sony’s cameras, and locals got Alpha DSLRs, Cyber-shots, and Handycams to shoot the experience

[via Gizmodo]