Sony’s latest BRAVIA advertisement took approximately “10 days and 250 people to film, afterwards the clean-up operation took 5 days and 60 people.” Watch (Making Of: included) after the jump.

When you’re introducing the next generation of television, you want to make an impact – but that doesn’t mean you have to be predictable. To announce the arrival of the new BRAVIA LCD and SXRD range, we want to get across a simple message – that the colour you’ll see on these screens will be ‘like no other’

[via FreshCreation]

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Making of: Part 1

Making of: Part 2