BARK Air is a nice luxury for your beloved pet, but if you just want a comfortable domestic flight that won’t break the bank, there’s Southwest Airlines’ new Premium Seating option. These new seats take advantage of the extended legroom portion of the cabin, which equates to roughly one-third of seats across the fleet.
Those familiar with the airline probably already know that they were best known for their first-come, first-served boarding process, but that is set to change with assigned seating. According to Southwest, open seating is claimed to be the number one reason for choosing a competitor, thus by moving to an assigned seating model, the company expects to broaden its appeal and attract more flying from its current and future customers.
- COMFORT THAT HOLDS UP IN LONG SESSIONS: High-density shaping foam keeps its loft instead of flattening out, so the cushion still supports you after a...
- BUILT WITH THE MONEY WHERE IT COUNTS: A 1.8 mm thick steel frame and a Class 3 gas lift carry the load, rather than the light-duty plastic bases...
- WHAT ADJUSTS, AND WHAT DOES NOT: Lean back anywhere from 90 to 155 degrees, or loosen the knob beneath the seat to rock while you think, and turn a...
Moving to assigned seating and offering premium legroom options will be a transformational change that cuts across almost all aspects of the Company. Although our unique open seating model has been a part of Southwest Airlines since our inception, our thoughtful and extensive research makes it clear this is the right choice—at the right time—for our Customers, our People, and our Shareholders. We are excited to incorporate Customer and Employee feedback to design a unique experience that only Southwest can deliver,” said Bob Jordan, President, CEO, & Vice Chairman of the Board.
