Amazon.com is no stranger to the Super Bowl, and this year is no exception. Alexa once again takes center stage, and several celebrities are back to help the voice assistant for Super Bowl LIII in the Amazon Beta Testing Program, which is described as “a top secret division which employs celebrities to test Alexa-enabled technologies. Stars include Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly.
The technologies being tested include such things as ‘sub-aquatic audio waveform resonance, interspecies language translation, and voice-controlled body de-stressers.’ However, the clips don’t offer much to go on, as Ford simply grunts, ‘I hate this already.’ Plus, there’s no hint as to whether Amazon CEO Jeff Bezos will make a cameo again like he did last year. Amazon states “to see more declassified testing footage, tune into the big game on 2.3.19,”.
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