Amazon Super Bowl Harrison Ford Alexa
The AmazonBasics Microwave with Alexa sounds good on paper, but just how useful is it? Amazon explores some failed Alexa devices that didn’t quite make it in their latest Super Bowl ad, featuring Harrison Ford, Forest Whitaker, “Broad City” creators Ilana Glazer / Abbi Jacobson, and astronaut twins Scott / Mark Kelly. Some of these failed gadgets include: an Alexa-enabled toothbrush, dog collar, and even a hot tub. Read more to watch the 90-second spot.

“The ad was teased last week with four short video snippets, in which the celebs were said to be taking part in the “Amazon Beta Testing Program.” Last year, CEO Jeff Bezos made a cameo, when Alexa lost her voice. He’s nowhere to be seen in this year’s ad. How it stacks up against the competition in the viral race ahead of Sunday’s Super Bowl remains to be seen,” reports Geek Wire.


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