For the very first time since 1997, a Porsche commercial is set to broadcast during the Super Bowl on February 2, 2020. This 60-second spot will highlight the launch of the company’s new Taycan, the first fully electric Porsche, along with almost a dozen iconic Porsche cars. The footage was shot in Germany in mid-November 2019 at various locations, including Heidelberg, the Black Forest and Stuttgart-Zuffenhausen. The racing cars, road vehicles and other “treasures” in the clip form part of the Porsche Museum collection. Read more to watch the extended version.
As you can see, the protagonists include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and of course, the iconic Porsche 911.
The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humor, something that is typical for how we communicate in general,” said Oliver Hoffmann, Director Marketing Communications at Porsche.