For the very first time since 1997, a Porsche commercial is set to broadcast during the Super Bowl on February 2, 2020. This 60-second spot will highlight the launch of the company’s new Taycan, the first fully electric Porsche, along with almost a dozen iconic Porsche cars. The footage was shot in Germany in mid-November 2019 at various locations, including Heidelberg, the Black Forest and Stuttgart-Zuffenhausen. The racing cars, road vehicles and other “treasures” in the clip form part of the Porsche Museum collection.
As you can see, the protagonists include the legendary 917 K racing car, the 918 Spyder hybrid super sports car and of course, the iconic Porsche 911.
- Fans of model cars and supercar enthusiasts can recreate the details of the Porsche 963 Le Mans Daytona Hybrid with this LEGO Speed Champions set
- This Porsche replica toy car features classic red, black and white livery and prominent wheel arches, inspired by 1980s Porsche racing cars
- A realistic LEGO reproduction with authentic features: a low hood, cockpit, rear wing and fin on the back are sure to delight race car fans
The Super Bowl is famous as a TV event far beyond North America and it represents a perfect platform to reach new fans. Our commercial links many elements that make up Porsche: sportiness, emotion, and also a touch of humor, something that is typical for how we communicate in general,” said Oliver Hoffmann, Director Marketing Communications at Porsche.
