Apple 9:41 Secret

Ever wonder why all the devices in Apple ads, including print and television commercials, are set to 9:41? Well, there’s actually a simple reason, and it doesn’t involve some government conspiracy. Originally, the time used to display 9:42, but that’s the time Steve Jobs unveiled the very first iPhone one the morning in 2007. More specifically, it happened approximately 42 minutes into his keynote address, when he said, “Today Apple is going to reinvent the phone,” and the device popped up behind him with that time. Continue reading to watch the iPad unveiling and to see why it changed to 9:41.

In 2010, the time was changed to 9:41 when the iPad was unveiled. According to former iOS chief Scott Forstall, “We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”


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