Kolcraft has created an adult-sized version of its Contours Bliss stroller to give parents a better idea of what children experience when sitting in one. While it’s not available for purchase, it is making stops around the US for test drives, and its next stop is Chicago’s Mary Bartelme Park on June 7th. “We created the test ride so adults could experience first-hand how each Contours Stroller is carefully designed with a baby’s joy and comfort in mind,” said Kolcraft president Tom Koltun. Continue reading to watch a video of this giant stroller in-action. Click here for a few bonus images of more geeky things you may want, but probably don’t need.
“For the campaign, creative agency FCB chicago was tasked to create an exact, adult-sized replica of one of the brand’s best selling strollers – the Bliss 4-in-1 – and test it on unsuspecting adults. parents were asked to survey the size, fit and comfort of the ‘Big Bliss’ to best determine the improvements that could be made, as well as identify the product’s best attributes,” reports Design Boom.