Audi is set to become the world’s first automobile manufacturer to bring virtual-reality entertainment into series production. Launching this summer, back seat passengers can put on special Holoride VR glasses and immerse themselves in various media formats including games, films and interactive content. What sets this apart from other VR experiences is that Holride virtual content adapts to the driving movements of the car in real time.
Audi will implement Holoride in automobiles produced starting June 2022 by upgrading the modular infotainment toolkit (MIB 3), making them VR-capable. It will be first introduced at the South by Southwest (SXSW) festival in the U.S. where visitors will be able to experience Holoride in a moving vehicle. How does it adapt to virtual content to the car’s driving movements in real time? Well, if the vehicle is taking a right turn, the spaceship in the imaginary VR world will also orient to the right. Audi A4, A5, A6, A7, A8, Audi Q5, Q7, Q8, Audi e-tron and Audi e-tron GT quattro vehicles produced from June 2022 onward will have the new MIB 3 infotainment toolkit.
- Get two bonus games when you buy Meta Quest 2. Ends 06/03/23. Upon Activation, you will receive a notification message via email, in your mobile app,...
- Meta Quest is for ages 13+. Certain apps, games and experiences may be suitable for a more mature audience.
- Keep your experience smooth and seamless, even as high speed action unfolds around you with a super-fast processor and high-resolution display.
In the future, the progressive automation of travel by car will not only make new forms of entertainment possible while driving – it will also open up increased opportunities to learn and work on the road. When drivers also no longer have to concentrate on driving in the future, they can turn their attention to other things – work, reading, watching films, or gaming. The motion-synchronized voyage through virtual worlds with holoride may also be able to reduce the common phenomenon of motion sickness often experienced by passengers reading a book or enjoying audiovisual media on electronic devices such as tablets,” said Audi.