Before the iMac, iPod, and several other famous Apple products, the company gifted their employees a pair of white sneakers. Designed exclusively designed for employees in the early ’90s, one pair of these rare kicks are headed for auction, with an exorbitant starting bid of $15,000. Believe it or not, the event’s organizer, Heritage Auctions, estimates the value of the pristine pair of US size 9 1/2 at $30,000. Continue reading for another video, more pictures and information.
“What is alluring about the sneakers, however, is that they’re part of the history of what is now the most highly valued company in the world. The fact that people are willing to put down what is the equivalent of 3 new Apple iMac Pros is both a testament to how culturally important this company has become, and an indication that no matter what the brand does – so long as it has an Apple logo on it it’ll garner attention,” reports Hi Consumption.