VanMoof knows the horrors of shipping large fragile items, so they decided to the best way to prevent their new electric bicycles from damage was to print a flatscreen TV image in the box. “No matter who was doing the shipping, too many of our bikes arrived looking like they’d been through a metal-munching combine harvester. It was getting expensive for us, and bloody annoying for our customers. Earlier this year our co-founder Ties had a flash of genius. Our boxes are about the same size as a (really really reaaaally massive) flatscreen television. Flatscreen televisions always arrive in perfect condition. What if we just printed a flatscreen television on the side of our boxes?,” said creative director Bex Rad. Continue reading for two videos of the bike you get inside these boxes, and more information.
“Believe it or not, simply printing a flat screen TV on the boxes worked wonders. In the US, where VanMoof faced most delivery issues, it went from having their whole Brooklyn store full of refurbished bikes that had to be sold with a discount to reducing its rate of damaged goods by 70 to 80 percent,” reports Oddity Central.