Possibly based on WikiCells technology, Bob’s, a Brazilian fast food chain, has introduced edible burger packaging. For those who have never heard of WikiCells, it’s basically is an edible form of packaging that encloses food or drinks in ways similar to how nature protects a coconut or an orange. Continue reading for a video and more information.

These simple-looking burger wrappers appear to be paper-based, which kind of confused Bob’s customers. Despite that fact, the restaurant reports their campaign was such a major success that nobody threw out the edible wrappers.