Lamborghini’s all-electric Lanzador Ultra GT won’t hit the streets for a few more years, but it can already be driven in Roblox. Called the Lamborghini Lanzador Lab: The Official Design and Drive Experience, this immersive experience lets fans explore the vehicle through customizable features and interactive components.
This virtual 3D space lets visitors experience the performance of the Lanzador in an entirely new way before the general public, while learning about the brand’s rich history and design DNA. Not just a mini time trial racing game, there’s also a virtual replica of the Automobili Lamborghini museum wher eyou can design and customize a digital Lanzador via Lamborghini’s Ad Personam personalization program.
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We are thrilled to present the Lanzador on Roblox and offer a global audience the chance to engage with Lamborghini in an unprecedented way experiencing the new electric engine with more than 1 MW of peak power. This collaboration is a testament to our commitment of reaching a new generation of fans and showcasing our brand’s leadership in both the digital and physical realms,” said Christian Mastro, Marketing Director of Automobili Lamborghini..
