Unlike other clocks, the ETCH clock boasts a surface made from a transforming thermo-elastic membrane that forms digital numbers, which appear to be engraved into the surface. When it’s turned off, this could pass for a slab of concrete or some other minimalist home decoration. One caveat: it’ll set you back at least nearly $2,000. Read more for another video and more information.
“As the time changes, the surface is wiped blank every 30 seconds followed by the updated time. Featuring Swiss design and engineering, the clock can be hung using the included hardware, or leaned freestanding. Via an app, you can select 12- or 24-hour time and program the display to respond to sound,” according to the product description.
