Etch Clock

When turned off, Etch Clock looks like a blank stone encased in an aluminum frame, but at the push of a button its thermo-elastic membrane comes alive and molds to form tiny digital characters that tell the current time. It was created by Swiss design firm, measures 40 x 40cm, and weighs approximately 6kg. You can either mount it to a wall, or place the clock on a desk, while an accompanying mobile iOS / Android app lets users choose between two ways of displaying the time: “Sync & Go,” which show the time every 30 seconds, and “Sync & Sensor,” a mode that shows the time every 30-seconds only if it senses noise. Continue reading for another video, more pictures and information. Click here for a few bonus things you might want, but probably don’t need.

Etch Clock
Etch Clock
Etch Clock

“To showcase time, etch transforms an elastic membrane into digital numbers, while engraving the surface with a smooth and relaxing actuation. Made of an elegant aluminum frame and an stretchable and flexible surface of elastomer, etch gives a physical presence to time with the 3d numbers engraved in its membrane,” reports Design Boom.