When turned off, Etch Clock looks like a blank stone encased in an aluminum frame, but at the push of a button its thermo-elastic membrane comes alive and molds to form tiny digital characters that tell the current time. It was created by Swiss design firm, measures 40 x 40cm, and weighs approximately 6kg. You can either mount it to a wall, or place the clock on a desk, while an accompanying mobile iOS / Android app lets users choose between two ways of displaying the time: “Sync & Go,” which show the time every 30 seconds, and “Sync & Sensor,” a mode that shows the time every 30-seconds only if it senses noise. Continue reading for another video, more pictures and information. Click here for a few bonus things you might want, but probably don’t need.
“To showcase time, etch transforms an elastic membrane into digital numbers, while engraving the surface with a smooth and relaxing actuation. Made of an elegant aluminum frame and an stretchable and flexible surface of elastomer, etch gives a physical presence to time with the 3d numbers engraved in its membrane,” reports Design Boom.