Photo credit: Engadget
You’d probably never imagined Facebook getting into the brick-and-mortar department store business, but that’s exactly what’s happening with the social media giant’s new partnership with Macy’s. They’ve teamed up to create pop-up shops for digital brands at the department store’s busiest locations throughout the holiday season. You’ll find a total of 100 e-commerce brands, including Two Blind Brothers, Love Your Melon, Bespoke Post Charleston Gourmet Burger Company and much more. Continue reading for more pictures and information.
“Michelle Klein, Facebook’s director of North America marketing said there are no plans to team up with retailers beside Macy’s at the moment either, noting that Facebook is mainly interested for now in learning from this experiment. ‘This is part of our mission,’ she said, ‘to ensure that [small businesses] have all of the opportunities that usually were only open to large businesses,’ reports Engadget.