LG Signature OLED R Rollable Display
LG’s latest Rollable TV measures 65-inches and rolls down when desired or up when not in use, almost like a projector screen, but with incomparable technology. Unfortunately, it’s just a concept for now, while the LG SIGNATURE OLED TV R is much closer to being ready for consumer purchase. How so? Well, for starters, users can adjust the aspect ratio to allow for specific cinematic experiences, with Full View, Line View and Zero View options. Read more for two videos and additional information.



You also get Amazon Alexa support as well as Apple AirPlay 2 and HomeKit in Full View, while Line View shows things like the time, mood, music selections and even frame mode which shows your favorite photos. Or, simply let the TV roll all the way into the box and forget it even exists with Zero View.

LG OLED55B9PUA B9 Series 55" 4K Ultra HD Smart OLED TV (2019)
  • Your purchase includes One LG B9 Series 55" 4K UHD Smart OLED TV, 2019 model, one Magic remote with batteries, one power cable and user manual
  • TV Dimensions: Without Stand – 48.4" W x 27.7" H x 1.8" D | With Stand – 48.4" W x 29.2" H x 9.7" D
  • Other specifications: Power Supply (Voltage, Hz) – AC 120V, 50/60Hz | Standby Power Consumption – Under 0.5W | Power Consumption – 109.3W | Refresh Rate – 120Hz
  • LG TVs are the first to integrate both the Google Assistant and Alexa with LG ThinQ AI technology
  • Images, action and color are brought to new life to instantly enhance picture quality through LG's best 4K processor, empowered by AI at its core

The first model of rollable OLED was designed to roll up only. Even if a professional were to figure out a way to hang it from the ceiling, there is no mechanism to reorient the picture, so it would appear upside down. It’s also likely that mounting it from an 8-foot ceiling would result in the panel being too high for comfortable viewing anyway,” said Tim Alessi, LG’s Director of New Product Development.