Here’s a first clear look at the all-new LG Velvet smartphone, which features a unique “raindrop” camera and a symmetrical, flowing form factor that is both pleasing to the eye as well as touch. This handset will be the first device to implement the company’s new branding strategy for its mobile devices, moving away from alphanumerical designations in favor of familiar and expressive names that will help the consumer capture the essence of the device best suited for his or her personality. Read more for the video and additional information.
As for specifications, it’s only confirmed to have 5G connectivity and a Snapdragon 765 chipset. Its “raindrop” rear camera setup consists of three sensors and an LED flash in descending size to evoke images of falling raindrops.
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Our new branding reflects current trends of addressing the unique personal tastes and emotions of the individual with a greater emphasis on design. It’s a more intuitive approach that we are confident will resonate with today’s consumers and help us to establish a clearer brand identity,” said Chang Ma, senior vice president of product strategy at LG Mobile Communications Company.