So, you just saw a mouth watering advertisement for McDonalds’ tasty Double Quarter Pounder, but after actually purchasing one, you realize the product looks nothing like the pictures. There is a reason for that and McDonalds explains why in a rather interesting video. For the record, they use the exact same ingredients in both versions. Continue reading for the clip and more information.

McDonald’s Canada’s director of marketing Hope Bagozzi visits a local McDonald’s eatery, buys a Quarter Pounder with Cheese and brings it to Watt Photostudios, the agency responsible for McDonald’s creative merchandising for the last seven years. There, the burger is photographed alongside another Quarter Pounder with Cheese that had been prepped by Watt.

[Sources 1 | 2 | 3]

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