Before becoming a YouTube sensation, Mark Rober worked at NASA’s Jet Propulsion Laboratory (JPL) for around nine years, seven of which were spent working on the Curiosity rover, which is now on Mars. He was one of the main architects for “JPL Wired”, and even published a case study about applying wiki technology in a high-tech organization to develop an “Intrapedia” for the capture of corporate knowledge.
Put simply, Rober built an obstacle course for squirrels to even reach the bird feeder, complete with trap doors, a catapult, and even a ladder bridge. However, these clever animals managed to figure things out after several attempts, but the most effective method was just making the pole a lot more slippery.
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Unless you’ve spent a lot of time trying to practice that one on your own there’s no way even the most athletic person can just step up and win that one. I think it’s telling that the parkour masters of the animal kingdom couldn’t even do it and just jumped the whole thing,” said Rober.
