The 2024 Nissan Qashqai has just set a new Guinness World Record for highest bungee jump with a car. This stunt was performed in the Paris region by the staff of Nissan France, in collaboration with its agencies FUSE and Nissan United, along the technical teams of the BBC.
The Nissan Qashqai e-Power’s 213-foot bungee jump took place in Puteaux, France on August 12 and will be turned into a commercial that is set to air later this month. As for the vehicle itself, it now features Google built-in, allowing drivers to seamlessly connect to Google Maps, Google Voice Assistant and the ability to download apps from the Google Play store.
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This is the kind of daring and therefore furiously essential challenge that we love at Nissan. The brand has always shown its ability to innovate and shake up habits with audacity and sometimes even impertinence. In its various TV spots, the Qashqai has tried skateboarding, surfing, paintball… each time thrilling activities. The new campaign will see it jumping from building to building. The idea of a bungee jump to symbolize the personality of the new Qashqai quickly came to mind,” said Jérôme Biguet, Marketing Director of Nissan France.
