Samsung’s been teasing their big leap into extended reality with Project Moohan for a while, and it’s finally ready to step into the spotlight. A scoop from Korean outlet NewsPim, picked up by various sources, points to September 29, 2025, as the day Samsung will show off their Android XR headset at a homegrown Unpacked event in South Korea, with local sales starting October 13 and a worldwide launch to follow.
Teamed up with Google and Qualcomm, Project Moohan—named after the Korean word for “infinity”—is all about mashing virtual, augmented, and mixed reality into one smooth ride. It runs on Google’s Android XR platform, a fresh OS built for XR gear, promising a head start with tons of Android apps right away. That’s a big difference from Apple’s Vision Pro, which sticks to a tight ecosystem. Samsung’s take feels more open and welcoming, letting folks dive into the huge Android app pool while devs whip up XR goodies. “By integrating multimodal AI with advanced XR capabilities, this groundbreaking device marks a significant step toward more context-aware and personalized experiences,” Samsung hinted at Mobile World Congress 2025.
- Explore thousands of immersive experiences with mixed reality, where you can blend digital objects into the room around you or dial up the immersion...
- Turn any room into your own personal theater. Dim the space around you and watch on a giant, vibrant screen. Go all in with USB-C headphones, or plug...
- Have more fun with friends in Quest. Whether you’re stepping into an immersive game with people from around the world, watching a live concert...
Driving this beast is Qualcomm’s Snapdragon XR2+ Gen 2 chipset, a real powerhouse for XR apps. It’s got a 20% boost in CPU speed and a 15% jump in GPU power over the XR2 Gen 2 in Meta’s Quest 3, plus it handles up to 4,300 x 4,300 pixels per eye—a resolution that might top Vision Pro’s 11.79 million pixels per eye. Early buzz says Samsung went with Sony’s 1.3-inch micro-OLED screens, cramming in a crazy 3,800 pixels per inch, compared to Vision Pro’s 3,391 ppi. This is a switch from Samsung’s usual OLED dominance, but a smart move for crisper, livelier visuals. Toss in pancake lenses, auto interpupillary distance tweaks, and low-latency tricks like Space Warp to ditch motion sickness, and the hardware feels top-notch. An external battery pack, swapable via USB-C, keeps it light, though we’re still in the dark on its exact juice.
What really lifts Project Moohan above the specs is its tight tie-in with Google’s Gemini AI. Unlike Apple’s Siri or Meta’s AI buddies, Gemini’s built to be a smart sidekick that sees, hears, and remembers your moves. Point at a tree, and it might name the species on the fly. Ask for a Rome tour, and it could whip up a 3D Google Maps adventure. “Gemini can open multiple applications at once, pulling up Google Maps, YouTube videos, and even drafting an itinerary in Google Docs,” a Google demo at The Android Show in May 2025 showed off.
Samsung’s keeping pricing under wraps, but rumors hint Project Moohan might undercut Vision Pro’s $3,499, possibly landing under $1,000. If that holds, it’s a clever move to bring high-end XR to more people. The design echoes Vision Pro’s sleek over-the-head style but skips the external EyeSight screen, going for a lighter frame with comfy padding and magnetic light seals. Four front cameras and touch-sensitive strips suggest solid hand and eye tracking, while optional VR motion controllers (model ET-OI610) might sell separately for some extra flexibility.
This isn’t Samsung’s first XR dance—think back to the Gear VR in 2015? But where Gear VR relied on phones, Project Moohan is a standalone champ aimed at pros, devs, and fans alike. Its OpenXR support means it could moonlight as a wireless PCVR setup, with apps like Virtual Desktop already looking promising. “Bringing my native OpenXR app to Android XR took only a few hours,” said Guy Godin, Virtual Desktop’s developer, in a chat with UploadVR. Adobe’s tweaking Photoshop for Android XR, hinting at big creative vibes. Tie-ins with MLB and others suggest business uses, from virtual training to immersive sports watch parties.
The hype’s been building since Samsung first teased Project Moohan in February 2023, with sneak peeks at CES 2025, Mobile World Congress 2025, and Google I/O. Hands-on tests in December 2024 showed a slick, light device, though some folks noticed a tighter field of view than Vision Pro. Samsung’s Unpacked event in July 2025 should flaunt prototypes alongside the Galaxy Z Fold 7 and Z Flip 7, paving the way for the big reveal. “Samsung’s upcoming XR headset will have the capability to run all current Android mobile applications,” the company confirmed at MWC 2025, doubling down on its ecosystem-first vibe.
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