Samsung officially unveiled its first super-thin curved OLED TV earlier this week, and it comes with a hefty price tag of £8,500 ($13,000). It’s currently available in South Korea but will hit other countries next month (July), which marks the first time a curved television of any kind has been sold outside of Asia. Samsung LED TV deals here. Continue reading for a video and more information.

The concave display gives viewers a sense of being immersed in the images. Samsung claims its ‘Timeless Arena’ design reduces the chance of images appearing pixelated, too. The 55-inch OLED screen also supports Samsung TV features such as multi-view that lets two people watch different things at the same time.

An OLED display works without a backlight, which means it can display deep black levels and can be thinner and lighter than a liquid crystal display (LCD). In low lighting an OLED screen can produce a higher contrast ratio than an LCD, too. The technology has long been touted as the future of consumer electronics displays, offering crisper picture resolution, a faster response time and high contrast images.