Production of Tesla’s stainless steel pickup will wind down at the company’s Texas factory around the middle of 2027 so the plant can build more Cybercabs, Elon Musk said in a post on X. First customer Cybertruck deliveries began in late 2023 after delays from the 2019 unveiling. Musk later clarified that assembly continues for another eight or nine months before the focus shifts fully to scaling the robotaxi. The Texas site is the only factory equipped for the truck’s specialized parts, so relocating the line looks unlikely.
Sales never came close to the 250,000 units per year that Elon Musk once touted for the Cybertruck, but Kelley Blue Book figures show a much lower 39,000 units sold in the US in 2024, followed by a paltry 20,000 in 2025. We are not done yet, since sales decreased to roughly 11,600 in the first nine months of 2026. Tesla reports the truck alongside all of its other low volume vehicles, and the total number of deliveries in the third quarter was little more than 8,000. That is, the Cybertruck is likely operating at only a tenth of the capacity that the production line was designed to handle.
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From the start, the unpainted stainless steel that comprised its distinctive body design drew a strong reaction due to its sharp edges. Some people thought it had a great look, and the toughness and originality were a significant positive on the road. Others, on the other hand, felt the vehicle’s design to be just unappealing, and the truck also received a number of recalls, including issues with some trim parts. As it turned out, the pricing was significantly higher than expected, and the majority of the sales were at the upper end of the trim scale. The thing was never certified in Europe because it did not meet the local safety rules. Some of the trucks were vandalized when the public was criticizing Elon over other issues.
Musk called the Cybertruck as the best thing Tesla has ever produced, and he believes the fleet will remain on the road for a long time. He also wrote a follow-up post, claiming that there would never be anything like it again. Meanwhile, lead engineer Wes Morrill described the vehicle as “an great tech development platform,” which is now being carried on by the Cybercab. Of course, we know that Tesla has already discontinued the Model S and Model X and is focusing its efforts on autonomy and robots.
When the announcement came out, the company’s stock price rose somewhat. Analysts were not surprised by this development, claiming that the low volume and high price rendered the outcome a predictable conclusion as soon as the robotaxi program need additional breathing room. As for the owners who believed the Cybertruck would be a cutting-edge electric pickup, the next few months will likely mark the end of a very short and highly observed production run.
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