Called the C SEED 201 and made by Porsche Design Studio, this fully-retracable 201″ LED HDTV is touted as the world’s largest. It’s waterproof, height-adjustable up to 15-feet, and can rotate 270 degrees for optical viewing angles. Continue reading for a video and more information.

The column takes approximately 15-seconds to achieve its full height, and then seven massive LED panels unfold equally soundlessly within the next 25-seconds. The panels interlock to form a seamless, ultra high resolution LED TV screen that produces incredible images, even in a daylight environment with direct sunshine. Each of the over 725,000 LEDs processes image data up to 100,000 times per second, enabling the C SEED 201 to display 4.4 trillion colors.