Photo credit: M&C Saatchi Milano

File this under: cool guerrilla marketing. Created by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, this giant submarine was installed near Milan’s city center as if it had suddenly burst through the street. Continue reading for a video, more pictures and information.

The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and posessions against unforseen events.

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