Apple cut guidance yesterday, but CEO Tim Cook revealed in an internal memo to employees that the company saw record Christmas Day iPhone activations in the United States and Canada, as well as inviting them to an all-hands meeting at 9:30 a.m. Pacific Time at Apple’s Town Hall auditorium on its Infinite Loop campus to discuss the first fiscal quarter of 2019. He also mentioned record revenue in “Services,” “Wearables” and “Mac” categories as well as “all-time revenue” in “key markets.” Read more for another video and additional information.
Despite the headwinds, Cook was upbeat in the memo, saying that “external forces may push us around a bit, but we are not going to use them as an excuse. Nor will we just wait around until they get better.” The company’s main focus is still “delivering the best products on earth for our customers and providing them with an unmatched level of service.”
“While Cook’s note points out that the number of iPhones activated on Christmas Day is an all-time high for the company, there’s no information on the breakdown of which models those were. It’s entirely possible that those phones could have been largely made up of older, cheaper models like the iPhone 7, iPhone 8, or even the discontinued iPhone X, and not the newer (and more lucrative) iPhone XS and XR,” reports The Verge.