Atari announced a partnership with GSD Group to build video game-themed hotels in the United States, with the first location breaking ground in Phoenix, AZ later this year. They aim to offer a unique lodging experience that combines the iconic brand with a one-of-a-kind video game-themed destination, complete with the latest in VR and AR (Virtual and Augmented Reality). Plus, select hotels will also feature state-of-the-art venues and studios to accommodate eSports events.
When creating this brand-new hotel concept, GSD knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel, giving guests the chance to stay inside a building inspired by the iconic logo. Each hotel will offer gamers of all ages the ultimate in immersive entertainment.
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We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Together we’ll build a space that will be much more than just a place to stay. Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept,” said Fred Chesnais, CEO of Atari.
