Apple opened its very first store in Thailand this past Saturday at the ICONSIAM Center, welcoming both locals and visitors to experience hands-on the best of the company’s products. It’s situated alongside storied sites, cultural landmarks, and is seamlessly connected to an outdoor roof terrace, while the store’s clean, trapezoidal design lines and glass surfaces accentuate the natural beauty of its surroundings. Read more for another detailed video walk-through, additional pictures and information.
Apple ICONSIAM sports two expansive glass facades that create transparency throughout, all the way to the river, city and beyond. As customers walk in through a sweeping curve stone entry, the experience continues to the lush roof garden, filled with local art, or they can participate in a Today at Apple photo, sketch walk, or just enjoy iconic views of Bangkok.
Inside, guests can walk over to the spacious Forum, which offers all of Apple’s free Today at Apple sessions. Along the store’s Avenues, visitors can try out the latest products functionally displayed for maximum convenience and accessibility. A tree-lined Genius Grove mirrors the flora of the outdoor terrace to provide the backdrop for Apple Geniuses to offer personalized technical support.