Google’s new ad, part of the “Best Phones Forever” campaign, takes a fun poke at Apple by teasing the rumored iPhone 17 design, especially its camera layout, which looks like the Google Pixel’s famous camera bar. The ad shows talking phones, with the Pixel joking that the iPhone is “copying” its style years later.
We don’t want to spoil everything, but will say that the iPhone character seems embarrassed, unable to deny the similarity. Google also pokes fun at Apple for adopting features like USB-C charging and an Action Button, claiming it used them first. The ad has a playful but bold tone, highlighting Google’s claim that it’s ahead in new ideas.
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The iPhone 17 series, especially the Pro models or the rumored iPhone 17 Air/Slim, is likely to feature a redesigned back camera setup. Leaks point to a horizontal camera bar stretching across the back, much like the Google Pixel’s style. However, the basic iPhone 17 will likely keep a vertical two-camera setup, maybe in a rectangular or oval shape, like the iPhone 16.
Google’s upcoming Pixel 10 is expected to keep its signature horizontal camera bar, a style used since the Pixel 6 series. The ad points out this as something Apple is now copying, painting Pixel as the original trendsetter. It’s also likely to stay at a 6.3-inch size, a bit bigger than the base iPhone 17. The Pixel 9 weighs about 198g, and the Pixel 10 might be close.
The iPhone 17 and Pixel 10 will both be flagship phones for their respective markets, with the former shining in speed, video quality, and a smooth ecosystem, while Google stands out in AI, camera flexibility, and software longevity. Google’s ad uses the iPhone 17’s rumored Pixel-like design to claim it’s more innovative, but Apple’s upgrades (like a 120Hz screen and 24MP front camera) show it’s catching up. Until the official launches (likely August 2025 for Pixel 10, September 2025 for iPhone 17), these details come from leaks, so keep an eye out for final specs.
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