The Google Pixel Arena NBA app essentially a virtual space that follows live in-game action to immerse you in the 2022 Playoffs. Fans will be able to access this experience during halftime or between games directly from the official NBA app. Once inside, simply choose a game to enter and enjoy a 3D virtual arena that utilizes your smartphone’s gyroscope for navigation. Create a custom avatar and then outfit it with accessories as well as gear from all of your favorite teams. Read more for additional information.

How does the experience work during halftime or postgame? It offers 3D shot recaps that showcase the game’s top scorers and how teams performed using real-time NBA data. There’s also game-specific trivia to challenge yourself based on data from live NBA feeds, and the more you attend, the higher you’ll climb on the leaderboard while unlocking new levels as well as gear. Is your favorite team not in the playoffs? Well, there’s this NBA Jam arcade cabinet.

Hall of Games 2 Player Arcade Basketball Game, Black/Grey
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Hall of Games 2 Player Arcade Basketball Game, Black/Grey
  • Premium basketball game with LED scoring, polycarbonite backboard and steel frame for maximum durablity.
  • Integrated oversized LED scoring display with 8 great game options and arcade sound effects.
  • 44mm diameter steel tubes with sand coating and heavy duty 600D oxford cloth ball return channel.

This is the first immersive experience jointly developed by Google and the NBA to connect fans to the game and each other during live games. And, staying true to our tagline “For all the fans,” the Pixel Arena will be available to everyone — regardless of what device or operating system you use,” said Daryl Butler, Google Vice President, U.S. Devices & Services Marketing


A technology, gadget and video game enthusiast that loves covering the latest industry news. Favorite trade show? Mobile World Congress in Barcelona.