All of those mouth watering food commercials that you see are actually very expensive to make, despite how simple they look on TV. Business Insider recently took a trip to New York-based The Garage to meet a team behind those commercials. Let’s just say it takes a large crew, complex camera setups, and expensive robots to bring these commercial to life.
Many companies have a policy of just requiring the production team to use real food, no matter how they dress it up. One example would be commercials featuring a juicy burger and it’s not because of the meat being freshly grilled. That’s right, the meat is soaked in oil to give it that juicy look even though it’s dry in real-life. The cold drinks are not actually chilled either, as they are just sprayed with a glycerin mix to make them look that way. We’ll leave you with one last trick, and it’s most of the burritos you see in ads are super glued together.
- Capture. Charge. Get a Highlight Video Automatically
- Revolutionary New Image Sensor
- Unbelievable Image Quality
