Remember Apple’s “Get a Mac” campaign that ran from 2006 to 2009? The ones that opened to a minimalist all-white background, and a man dressed in casual clothes introduces himself as an Apple Macintosh computer (Justin Long), while a man in a more formal suit-and-tie combination introduces himself as a Microsoft Windows personal computer (John Hodgman). Now, Intel has hired the former to point out a few shortcomings of Macs, or at least what Intel thinks. Read more for the video and additional information.
Some of the supposed drawbacks of Mac computers include their inflexibility, poor gaming capabilities, and lack of a touchscreen. Why did Intel go out of their way to create this video? Well, it’s most likely because Apple went from being an Intel customer for many years to a competitor when it replaced x86 chips with their very own M1 silicon.
- Apple-designed M1 chip for a giant leap in CPU, GPU, and machine learning performance
- Get more done with up to 20 hours of battery life, the longest ever in a Mac
- 8-core CPU delivers up to 2.8x faster performance to fly through workflows quicker than ever
- 8-core GPU with up to 5x faster graphics for graphics-intensive apps and games
- 16-core Neural Engine for advanced machine learning