Lordstown Motors officially revealed its all-electric Endurance pickup truck today at the Lordstown Complex in Youngstown, Ohio. No details were released, but we do know that it sports in-wheel hub motors, all-wheel-drive capability and 440 kW of total peak output. The company aims to be the first U.S. automotive OEM in the race to produce the industry’s first fully-electric pickup truck, purpose-built for fleet use. Read more for two videos, additional pictures and information.
How did they come up with the design? Lordstown Motors searched for a design firm that would strengthen its commitment to American automotive development and manufacturing, thus a strategic partnership with California-based Hydra Design Labs was formed. Production for the Endurance is set to begin in late 2020, with vehicle deliveries starting in the first quarter of 2021.
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We are thrilled to be a part of the Lordstown Motors project, helping make history with the world’s first all-electric pickup truck. Our goal with designing the Endurance was to create a rugged platform that could deliver on the demands of fleet-duty pickup. We were able to leverage the layout of the electric drivetrain to explore unique new design solutions,” said Jon Hull, founder and president of Hydra Design Labs.
