The bee population has been in decline for quite some time, and according to research, honeybees perform 80% of pollination and 70% of the top human food crops—which supply about 90% of the planet’s nutrition—are pollinated by bees. McDonald’s boasts close to 38,000 locations in over 100 countries, and most certainly has an impact on global food supply and an interest in making sure that bees can keep doing their work for this reason. Sweden’s McDonalds franchisees are experimenting with beehives on top of some restaurants in the country. Read more for a video, additional pictures and information.
“Celebrating World Bee Day and part of the brand’s sustainability efforts in Sweden, McHive is precisely what you think it is: a beehive that is a diminutive replica of a McDonald’s store. Created in partnership with Nord DDB and touted as the ‘world’s smallest McDonald’s,’ the tiny structure (including drive-thrus) contains enough space for thousands of bees to work their magic,” reports AdWeek.