The bee population has been in decline for quite some time, and according to research, honeybees perform 80% of pollination and 70% of the top human food crops—which supply about 90% of the planet’s nutrition—are pollinated by bees. McDonald’s boasts close to 38,000 locations in over 100 countries, and most certainly has an impact on global food supply and an interest in making sure that bees can keep doing their work for this reason. Sweden’s McDonalds franchisees are experimenting with beehives on top of some restaurants in the country.
Commemorating World Bee Day and part of the brand’s sustainability efforts in Sweden, McHive is exactly as it sounds: a beehive that is a miniature replica of an actual McDonald’s store. Created in partnership with Nord DDB and touted as the ‘world’s smallest McDonald’s,’ this tiny structure, complete with drive-thru, contains enough space for thousands of bees to work their magic.
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