New M1 Pro M1 Max Apple MacBook Pro
The all-new Apple MacBook Pro, available in 14- and 16-inch models, was unveiled today at the Unleashed Event. It’s touted as having the world’s best laptop display, or a Liquid Retina XDR panel to be exact, which features the same mini-LED technology as used in the iPad Pro, complete with 1,000 nits of sustained, full-screen brightness, 1,600 nits of peak brightness, and a 1,000,000:1 contrast ratio. Read more for a video detailing both models and additional information.



Now the highlight of both of these models is the 10-core CPU in M1 Pro and M1 Max, enabling 3.7x faster project builds using Xcode; up to 3x more Amp Designer plug-ins in Logic Pro; and up to 2.8x faster computational fluid dynamics performance in NASA TetrUSS. Media professionals can opt for the M1 Max that boasts an enhanced media engine with two ProRes accelerators for even faster multi-stream performance. As for battery life, the 14-inch model offers up to 17 hours of video playback, while the 16-inch model boosts that all the way to 21 hours of video playback. Available for order now, priced from $1999 USD for the 14-inch and $2499 for the 16-inch.

2020 Apple MacBook Air Laptop: Apple M1 Chip, 13” Retina Display, 8GB RAM, 256GB SSD Storage, Backlit Keyboard, FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Space Gray
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2020 Apple MacBook Air Laptop: Apple M1 Chip, 13” Retina Display, 8GB RAM, 256GB SSD Storage, Backlit Keyboard, FaceTime HD Camera, Touch ID. Works with iPhone/iPad; Space Gray
  • All-Day Battery Life – Go longer than ever with up to 18 hours of battery life.
  • Powerful Performance – Take on everything from professional-quality editing to action-packed gaming with ease. The Apple M1 chip with an 8-core CPU delivers up to 3.5x faster performance than the previous generation while using way less power.
  • Superfast Memory – 8GB of unified memory makes your entire system speedy and responsive. That way it can support tasks like memory-hogging multitab browsing and opening a huge graphic file quickly and easily.
  • Stunning Display – With a 13.3” Retina display, images come alive with new levels of realism. Text is sharp and clear, and colors are more vibrant.
  • Why Mac – Easy to learn. Easy to set up. Astoundingly powerful. Intuitive. Packed with apps to use right out of the box. Mac is designed to let you work, play, and create like never before.

New M1 Pro M1 Max Apple MacBook Pro

We set out to create the world’s best pro notebook, and today we’re excited to introduce the all-new MacBook Pro with M1 Pro and M1 Max — a game-changing combination of phenomenal performance, unrivaled battery life, and groundbreaking features. The all-new MacBook Pro adds a breathtaking XDR display, more ports like MagSafe 3, an advanced 1080p camera, and a sensational six-speaker sound system, all in a stunning new design. The new MacBook Pro simply has no equal and is by far the best pro notebook we’ve ever built,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.