Photo credit: Tomasso
Nike announced a new multi-year partnership with LEGO that may include co-branded products, content and experiences. The goal is to combine the imaginative power of LEGO bricks with the “Just Do It” motto of Nike to invite children (even those at heart) into play and sport.
Both Nike and LEGO have a long history of championing kids’ right to play and backed efforts for the United Nations to adopt a resolution designating June 11 as the International Day of Play. So, this partnership makes perfect sense, as the two brands will bring to life the many ways creative play and sport can help kids be the best versions of themselves.
- Collectible LEGO set that makes a nostalgic and creative gift for photographers – Create your own brick-built replica of the iconic Polaroid OneStep...
- Perfect for camera lovers – Design features include the viewfinder, Color Spectrum, exposure compensation dial, a ‘Polaroid Land Camera’ sticker...
- Buildable Time-Zero Supercolor SX-70 Land Film pack – The pack contains 3 illustrated ‘photos’ of Polaroid inventor Edwin H. Land, LEGO House...
At Nike, we believe in the power of sport to move the world forward, and that starts with kids. We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids, NIKE, Inc.
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