Nike officially announced yesterday during its quarterly earnings report conference call that they’ll be releasing a pair of “Adaptive”, self-lacing performance basketball shoes in 2019 that will be priced around $350. The company’s Jordan XXXIII gives us a preview of how this latest sneaker might work, as it features FastFit technology, a tightening system that activates by tugging a strap on the forefoot. “We have a smart shoe designed for the perfect fit, and it’s a major step in advancing and connecting our digital transformation to product,” said CEO Mark Parker. Read more for another video and additional information.
It this shoe uses similar technology to the original HyperAdapt, its price-point would be significantly less than the 1.0’s $720, making it much more accessible to sneakerheads worldwide.
“Step into a shoe that comes to life when you put it on. It lights up. It senses you. It adjusts to the shape of your foot and activity in real time. You run, it runs. You jump, it jumps. It’s a revolution disguised as a robot, disguised as a self-lacing shoe,” said Nike.