Roku Premiere 4K HDR Streaming Media Player
The Roku Premiere 4K HDR Streaming Media Player costs less than many premium HDMI cables, and you can get one for $19.88, today only, originally $39.99. Setting it up is as easy as directly plugging it into a TV with the included premium high-speed HDMI cable and finding an internet connection. You’ll then be able to start streaming a massive selection of free, live, and premium TV immediately, including several Roku Originals. Product page. Read more for a hands-on video review and additional information.

Roku Premiere | HD/4K/HDR Streaming Media Player, Simple Remote and Premium HDMI Cable, Black
  • Watch what you love: Upgrade your streaming with a massive selection of free, live, and premium TV, including Roku Originals and 200+ free live TV channels on The Roku Channel
  • Incredible picture, exceptional value: Whether you’re streaming in HD, 4K, or HDR, you’ll enjoy picture quality that’s optimized for your TV with sharp resolution and vivid color
  • Tons of power, tons of fun: Compact and power-packed, you'll stream your favorites with ease, including movies and series on HBO Max, Netflix, Disney+, and Prime Video
  • Setup is a cinch: Plug it in with the included Premium High Speed HDMI Cable, connect to the internet, and start streaming—it’s that simple
  • Simple remote: It’s got everything you need to start streaming, plus shortcut buttons to popular streaming channels

You can use the included remote or use the free Roku mobile app to voice search, privately listen to media with wireless headphones, and lots more. It also works with multiple voice assistants, which means that you can use Alexa, Siri, or Google Assistant-enabled devices to launch channels, search for entertainment, control your streaming, and more.

At under $40, the new Roku Premiere is our lowest-priced 4K streaming player ever, and it’s going to give consumers the best picture quality their TV can handle. It is great for HDTV today and even better if they decide to get a 4K TV tomorrow,” said Lloyd Klarke, director of product management, Roku.